Is That a TV Show or Are You Trying to Sell Me Something? Julia Kirby, hbr.org Content providers maintain an uneasy alliance with advertisers. Both sides know that ads enjoy greater attention when they are hard to separate from the content that surrounds them. And both sides need the advertising to succeed. But the content… Is That a TV Show or Are You Trying to Sell Me Something? http://flip.it/SqJq4

Is That a TV Show or Are You Trying to Sell Me Something?
Julia Kirby, hbr.org

Content providers maintain an uneasy alliance with advertisers. Both sides know that ads enjoy greater attention when they are hard to separate from the content that surrounds them. And both sides need the advertising to succeed. But the content…

Is That a TV Show or Are You Trying to Sell Me Something? http://flip.it/SqJq4