The 3 Tricks to Strategic Storytellingphilmckinney.com Strategic StorytellingWhy is it so hard to pitch your idea? We’ve been taught that the way to per­suade peo­ple to our ideas is to use logic and facts. That approach ignores the role that emo­tion plays in our deci­sion mak­ing.So how…

The 3 Tricks to Strategic Storytelling
philmckinney.com

Strategic Storytelling

Why is it so hard to pitch your idea? We’ve been taught that the way to per­suade peo­ple to our ideas is to use logic and facts. That approach ignores the role that emo­tion plays in our deci­sion mak­ing.

So how…